The social media game has changed over the past 10 years in the service based industry. The days of producing good blog posts, SEO’ing our websites and having clients come to us are over.
The game has changed.
We not only need to produce great content that connects with our ideal clients. We need to go to where they are interacting in the social media world.
There are many different platforms. Facebook, Instagram, snapchat, etc. Your clients and potential clients have their favorites. The strategy for each platform and how it interacts with the rest of your platforms is an ever changing juggling act.
Creating good content that is built around your vision, employees and ultimately your culture is just the first step. The second step is Communicating it to your clients and potential clients where they are hanging out. The third step is understanding when and how to put out calls to action.
OOTC Media has a unique brand relationship marketing system. We help you manage our system and teach you how to play the long term game. Building rapport, trust and ultimately a relationship with your target audience will separate you from the competition and set you up for long term success.